HIMSS Word of the Day #424: Web Analytics
Web analytics is the process of analyzing how visitors behave on a website, usually to attract and keep more of them. This post explains the HIMSS Dictionary definition and the common metrics, then reviews five sources: a 58-month study of a scoliosis education site with more than 2.3 million users, a digital health platform evaluated with web analytics and RE-AIM, a Canadian outbreak notice study, and two studies of tracking technologies on hospital websites that raise privacy concerns.